SEO for Nonprofits (Search Engine Optimization 101)

SEO for NonprofitsWe recently held a webinar with focusing on SEO for Nonprofits (SEO stands for Search Engine Optimization by the way).  The webinar had an amazing response with over 500 registrations and over 300 folks live on the webinar… I guess this must be a topic that nonprofits are interested in eh?

SEO isRich Dietz - Nonprofit R+D one of the many things I like to geek-out about, as I am a bit of a geek, just look at me.  I think of SEO as a very interesting game that rewards the good guys and punishes the cheaters.  Of course it didn’t used to be this way, in the old days you could pull all kinds of tricks and scams and get ranked very high in Google.  I am happy to report this is no longer the case and if you try those tricks today you will get punished by the big G.

So, if you want to learn more about how to do SEO the right way and what it means for your organization, you can watch a replay of the webinar below, courtesy of  We cover a ton of content including,

  • Search engines – how they really work and what they really want
  • Keywords – what they are, why they are important and how to use them in your campaigns
  • On-page optimization – how to build your webpages the right way
  • Off-page optimization – the right way to use link building to show your authority
  • How to stay on Google’s good side and avoid getting “Google slapped”

In addition, we had so many questions submitted during the webinar that we decided to hold a second webinar a few weeks later called “SEO Q&A for Nonprofits”.  For this webinar we compiled ALL of the questions submitted before and after the first webinar, organized them into categories and then answered them one by one.  We covered some amazing content and questions in the Q&A and you can watch a replay of that webinar as well… if you do us a small favor (see below to find out how you can watch the replay).

Search Engine Optimization 101 for Nonprofits

This is the original webinar we did with

You need to go to the NonprofitWebinars site to watch the video and download the slides: 


SEO Q&A Webinar

This is the follow up webinar we held on our own that focused on all of the questions that folks submitted before and after the initial webinar.  You can watch it below if you do us a very small favor.. share it with others!

 [wpsharely id=”927″]

Download the Audio – Listen in the car or on your mp3 player
(just right click and select “Save as..”)


Based on the response from both of these webinars it appears that nonprofits still have many questions and concerns around search engine optimization.. and we really want to help.

What else can we do to help you with your SEO?  What else do you want to know about SEO?  Let us know in the comments below and we can set up another webinar to dig deeper into nonprofit SEO


About Rich Dietz

Rich Dietz has spent his entire career working both in and with a wide variety of nonprofit, political and government organizations as well as technology companies focused on the nonprofit sector including Sage Nonprofit, Convio and KIMBIA. It is this unique background and experience – working directly in nonprofit organizations AND working on the technology side – that allows him to better understand and assist nonprofit organizations with their technology needs. Richard holds a M.S.W. from the University of California – Berkeley as well as a B.A. in Political Science from UCLA.

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